Amul clarifies after video claiming fungus in Lassi goes viral

May 25 2023 10:35 PM IST
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Amul said the video has been used to create misinformation and spread unnecessary fear and concern among consumers. The revenues of Gujarat Cooperative Milk Marketing Federation or GCMMF, which sells dairy products under the Amul brand, grew by 18.5% last fiscal to Rs 55,055 crore.GCMMF is investing in new product categories such as organic foods and high protein products.
Milk major Amul said that a video claiming fungus in some packs of Amul Lassi is “fake”. In the video, circu...

Milk major Amul said that a video claiming fungus in some packs of Amul Lassi is “fake”. In the video, circulating in social media, the creator claims the he found fungus in some Amul Lassi packs even though they were before the expiry date. Amul said the video has been used to create misinformation and spread unnecessary fear and concern among consumers. “We notice in the video that the packs are damaged from the straw hole area. It can also be seen in the video that liquid is leaking from this hole. The fungus development in these packs are due to this hole which the maker of the video is most probably aware of,” Amul said in tweet. “This is for your kind information that a fake message is being forwarded on Whatsapp and Social Media platforms regarding inferior quality of Amul Lassi. The creator of the video has not contacted us for clarification, nor the location has been disclosed,” the Gujarat-headquartered company said in a tweet. — Amul_Coop (@Amul_Coop) “We wish to assure you that Amul Lassi is made at our state-of-the-art dairies and undergo strict quality checks for product quality and integrity of packaging. As standard practice, we mention on all our packs the following declaration for the safety of our customers, “DO NOT BUY PUFFED/LEAKY PACK,” the national milk cooperative said.The revenues of Gujarat Cooperative Milk Marketing Federation or GCMMF, which sells dairy products under the Amul brand, grew by 18.5% last fiscal to Rs 55,055 crore.”Our consumer products have registered a growth of 23 per cent YOY with products such as cheese, butter, UHT milk, milk beverages, paneer, cream, buttermilk and dahi having grown at 20-40 per cent,” GCMMF said.GCMMF is investing in new product categories such as organic foods, high protein products, probiotic range, fresh sweets as it aims to transition from India’s largest dairy brand to India’s largest Food and Beverages FMCG company.


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